As I was discussing the positioning of Hindi News Channels (that how they are lost and not clear about who they are) in the previous blog entry; the channel which has been able to Position itself really well, came to my mind and the channel is E24, India's First Bollywood News Channel.
The channel belong to Broadcast24, an initiative of BAG Films and Media Ltd. It was launched on March 27th. E24 gives the latest happenings of Bollywood and all the other masala including celebrity interviews, film reviews etc.
When other channels try to focus more on bollywood for TRPs, they look out of sorts as against their positioning. And this channel can focus 24 hour on bollywood happenings and rightly so, because of its positioning strategy. Brilliant!!!
The website also looks good, and by the way the website has an option where one can Showcase skills in acting, direction etc, sounds like a good platform..any takers!!!
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